A Book About Innocent - Our Story and Some Things We’ve Learned (review) - Chapter #23
by Miguel on 28/08/09 at 5:27 pm
Share the goodness!
Untitled from Miguel Mayher on Vimeo.
Some companies create products and services that turn customers into fans. Innocent drinks, the British smoothies and healthy veg pots company, has written a book outlining the secret ingredients on how they do it.
“A work about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we’ve got right and the stuff we got wrong, and about squirrels and camping and doing the right thing.”
Is there any product or service so good that you have come to love the company behind it?
You can find below a mindmap that summarizes the key points of the book in a snapshot.
To download a pdf version click here.
Mindmap:
Books mentioned:
A book about Innocent
Bec
Aug 30th, 2009
Ahoy Miguel, can’t say we have Innocent in this part of the world but if it ever gets this far i’ll try it. With all those bottles you look like an innocent junkie.
An interesting point: while you were talking your watch started catching the light, it was really hypnotic, you should do it more often in reviews, maybe to emphasize important points.
But I can’t in good faith say I’d read this book unless it fell from the heavens into my lap.
Miguel
Aug 30th, 2009
Aloha Bec!
I guess I am a bit of an Innocent junkie. If there are a few things worth being addicted to, those smoothies are one of them.
I definitely haven’t figured out the lightning yet! I will be moving in a few weeks so hopefully I can improve on that without blinding with my watch.
And yes, I understand you need the passion for the brand to read this book
Thanks for your comment!!